One of the most popular trends in society today is subscription boxes. Subscription boxes are loved by so many because they come right to your front door and allow you to try new products customized to you. There are several options to choose from when looking for a beauty subscription box, however if you want a beauty package arriving at your door at the utmost convenience here is a little about which box will fit your needs best!

Ipsy

Looking for a Glam Bag, look no further! Ipsy customizes all your bags especially for you including your favorite brands and items. When you reach the Ipsy website you take a brief beauty quiz in order to match you with the best possible products for YOU. These questions consist of skin color, eye color, hair color, comfortability with makeup, your favorite brands and then it goes into detail to decipher what kind of products you wear the most and the characteristics you are looking for in future products. Unlike most subscription boxes, Ipsy has two options for Glam Bags at different prices. The Glam Bag that made Ipsy famous and the leading subscription box is $10 a month and gives you 5 travel sized products that are sent to you in a pink signature package. A more luxurious option Ipsy offers is the Glam Plus Bag which gives you 5 full sized products that will give you more than a sample of the products you love for only $25 a month!

To subscribed to either of these fabulous Glam Bags visit https://www.ipsy.com/

BIRCHBOX

Birchbox is an online and app driven subscription box that is known for carrying high end beauty product samples that are recommended by professionals and delivered to your front door monthly. You get a discount the more months you sign up for. By signing up for a year of Birchbox, it will only cost you $13 a month. In this box you recieve 4-6 deluxe samples that are personalized to you based on the information you provide to them as a new user. It also comes with tips and tricks for each product in your monthly delivery. One major advantage Birchbox offers is they sell full sized products that you enjoyed from your box separately, just like a retail store would (Sephora, Ulta). If you get a fall in love with a product in your box, you can easily visit their website and buy the full size version of the product.

This Birchbox above is their February edition. If you want to become one of the newest Birchbox subscribers go to https://www.birchbox.com/subscribe/women

I have personally tried both of these subscription boxes and have discovered some of my favorite products I use now through them. If you are a beauty fanatic or just looking for new suggestions on popular beauty products, I highly recommend trying one of the subscription boxes I listed in this post!

Veganism is one of the largest hot topics in today’s day and age. Whether you are heavily influenced by this belief is a personal choice, however for companies across the nation it is a difficult trend to ignore. With so many products and brands in the beauty industry it can sometimes be hard to chose which one to go with. A company being vegan and having strong morals that they are passionate about can definitely differentiate them from the rest of beauty brands in the marketplace. Vegan beauty companies tend to showcase this attribute in their advertising and marketing. One advantage that come with a vegan beauty company is they are also cruelty free, meaning they do not test any of their products on animals. The horrific videos and stories of animals being abused in this type of testing have faced the internet before and it is appalling to see especially for animal lovers like myself. You may have seen these shocking videos broadcasted by PETA, people for the ethical treatment of animals, an organization for animal rights that has over 6.5 million members. Many of you are probably familiar with them due to their huge celebrity following.

For more information of how to become a member or supporter visit https://www.peta.org/

Examples of brands that are vegan are Color FX, Kat Von D Beauty, Jeffree Star Cosmetics, Elf Cosmetics, Tarte, and Anastasia. I have tried all of these brands and their products are amazing! You have options when choosing vegan brands as they have brands at all price points. For an affordable vegan beauty company Elf supplies quality products sold in your local drug store or Target. On the high end spectrum of the vegan beauty market there is Color FX and Kat Von D, you can find these at Sephora or Ulta. Overall there are several alternatives in this specific market and if you are one who is passionate about this movement, you should try one of the brands listed above.

Next time you shop for your beauty products you should consider one of these brands, that not only have great products but also stand for a greater cause!

Before leaving the house in the morning it is hard to remember everything you need to do, so make it easy by having your 5 go to items ready for you. Beauty products can be costly and when buying them you want to make sure you are a choosing the right ones that fit with your personal preferences. This is why I buy mostly all of my beauty essentials at Sephora. They have great return policies that allow you to try them at home and return them if you don’t love them. Sephora also has assistants that help you find the correct shades of makeup and give you suggestions on product selection. Keeping with your appearance can be a large burden, especially with a busy schedule, this is why I make sure I have my favorite products waiting for me when the morning comes. These are my 5 favorite go to products that I would recommend to everyone!

1. Nars Creamy Concealer

This concealer is great for under your eyes, it brightens up your entire appearance and makes you look refreshed. After I night of staying up late or just having some dark circles under the eyes, this Nars concealer will make a huge difference.

• Nars Bronzing Powder

I have tried upwards to 30 bronzers and this one is by far my favorite. It comes with an application brush that is the perfect size, however I still prefer to use a different one I have. This bronzer lasts a good amount of time and comes with a generous amount of product.

• Tarte Brow Pencil

This brow pencil comes in several different colors which allows you to choose based on hair color or desired appearance. The pencil is thin and gives you the ability to shade in your brows to the perfect size.

• Benefit They’re Real Mascara

I originally tried this mascara because one of the workers at Sephora recommended it to me, and it did not disappoint. This mascara both lengthens and volumizes the lashes creating either an everyday wear look or a dramatic look if you reapply. It works for either bottom or top eyelashes.

• Flowerbomb Perfume

Perfume is a personal purchase considering everyone has a different sense of smell. Although if you have not found a perfume you love yet…this might be the one!

This past week in the beauty and makeup industry, there was a lot of buzz generated by the release that Kylie Jenner was just pronounced the youngest billionaire. Although the entire Kardashian family is notorious for their fame and fortune, Kylie has really evolved into a business women with a successful beauty line. Kardashian has become a household name because of their TV show and social media presence along with gossip of their constant drama and scandal. Kylie has used these outlets as a platform to market herself as a brand. Her instagram has over 128 million followers which is made up an entire community of people and fans. Kylie receives an abundant amount of both love/support and criticism through her medias. Her success branched from the fact that she grew up a socialite and celebrity. She has used her fame to reach people all over the world and share her passion by making a collection of quality makeup products.

Another beauty guru that shook the makeup world is Jeffree Star. He is an excellent example of someone who has built a makeup empire through social media and other online portals. He started off with a YouTube chanel that took off and has become one of the most popular on the internet. It seems that he has similarities to Kylie when in reality Star is drastically unique. He empowers people to express their true self and find what makes them feel beautiful. Jeffree Star also uses creativity and drastic style to differ himself as a brand. He incorporates art and drag in his use of makeup, thriving to make a statement that everyone is different and should embrace that in your everyday life. Jeffree Star’s products are sold in some of the most successful beauty stores in the world. Star regularly uses his Youtube site where he posts videos that contain comedy paired with his large personality that you should check out… https://www.youtube.com/user/jeffreestar

Becoming an icon of beauty and makeup is largely influenced through the community and following you have. In many cases celebrities start beauty or clothing lines in order to extend their already famous persona, like Kylie Jenner. But for the common everyday person it is inspiring to see a makeup genius like Jeffree Star grow a company from the ground up using his passion and love for the industry. It takes a large amount of persistence and courage to become an entrepreneur. With the competitive market of beauty, Jeffree Star conquers and has prospered from this passion, that is now his business.

One of the largest events of the year for beauty trends and upcoming fashion looks takes place this month. February is one the most inspirational months out of the year for beauty and fashion because of the infamous “Fashion Week”. If you follow celebrities, socialites or fashion icons, talk of this specific week filled with grand events and exclusive parties is no surprise to you. New York Fashion week happened in the beginning of the month, I paid close attention to the trends that were showcased by some of the most famous models in the industry. As always they were bold and meant to create buzz and conversation that will carry on throughout this year . New York Fashion Week attracts all of the latest and greatest celebrities and public figures that women all over the world aspire to be. I personally am always inspired by seeing the exaggerated looks that showcase imagination and vision, pushing the envelope from normal everyday wear. Fashion Week travels to New York, London, Milan and Paris throughout these next few months. These 4 prime locations are the hot spots that most girl dreams of. Check the dates to see shows open to the public in a city near you: https://fashionweekonline.com/

Celebrities like Rihanna that have started their own lines of beauty and fashion demonstrate the collaboration between creativity and the beauty industry. Rihanna’s success is limitless with the constant support of her fans. She has created a brand for herself with the makeup line “Fenty” which put an emphasis on catering to all skin colors and nationalities. Rihanna blew everyone away with her show at New York Fashion Week and generated buzz for what is to come in the future of the Fenty brand. She used edgy designs of clothing with still staying true to using her beauty products. I, like many from all around the world love Rihanna’s fearless personality and the innovative ways she uses her products to address real world problems about diversity.

The Grammy’s also took place this month where celebrities showed off extravagant makeup and outfits ranging from tuxedos to gowns. Musical geniuses represented the true art of beauty in their own ways. Beauty is subjective to one’s own personal taste and style. Awards shows exemplify the simplicity or exaggeration of hair, makeup, and clothing. People wait all year wondering who will pull out all the stops on the day of this heavily viewed show.

Whether it is a Fashion Week in New York City or the Grammys, social media and digital marketing is one of the largest factors that goes into the production of these events. If you are on social media you probably saw several instagram posts by models and socialites tagging brands or designers on each part of their body. Sponsorships is one way beauty and fashion designers intrigue people and followers to recognize their company. Also, the Grammys has a red carpet event before the show where all the stars can tell the world which designer they are wearing along with their inspirations for the look. Everyone wants to be wearing and using the latest in greatest products as we live in a generation where a public image is so important. These events are crucial to the publics knowledge on what to expect for this following year in regards to the beauty industry.